Privacy Policy



Natural Armor LLC Privacy Policy

This website,, is owned and operated by, or on behalf of, Natural Armor, LLC, and its affiliates (collectively, "Natural Armor," "we" or "us").


This Privacy Policy explains when and how we collect, use, share and safeguard Personal Information through this website, our affiliated websites (including but not limited to (, as well as our products and services, mobile applications and social networking pages. By using this website, purchasing our products and services, downloading one of our mobile applications or interacting with one of our social networking pages, you are agreeing to the terms of this Privacy Policy.


The security of your personal information is very important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. We use industry-standard encryption technologies when transferring, receiving and displaying Personal and Payment Information on our website. Only those employees and service providers who need access in order to perform their duties are authorized to have access to such information. However, we cannot guarantee that all communications between us or information stored on our servers will be free from unauthorized access by third parties such as hackers, and your use of our website, products and services demonstrates your assumption of this risk.

Certain states where we operate have specific requirements regarding the disclosure and protection of certain customer personal information; for example, we comply with Massachusetts' (201 CMR 17.00; M.G.L. c. 93H) applicable rules.


As used in this Privacy Policy, "Personal Information" means any information by which a natural person is reasonably identifiable. "Personal Information" includes, for example, a first name or initial and last name; a home or other physical address; an email address or other online contact information; and/or a telephone number. When you make a purchase, we will also collect your credit or debit card account information or other similar payment information ("Payment Information").


When you purchase our products and services, you are required to provide certain information in order to allow us to provide such products and services. This information may include your name, physical address (including billing, mailing and service addresses), email address, phone number, and payment information. When you download one of our mobile applications, the information we collect through such application on your mobile device will be indicated at such time.


We also receive all information that you voluntarily submit to us, whether through this website or our affiliated websites.


As is true of most websites, we gather certain information automatically and store it in log files. This information includes, without limitation, Internet Protocol addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data.

Our websites may use other technologies such as cookies, pixel tags, web beacons, or other forms of local storage, including HTML5 local storage in order to collect and track information about visitors to our websites. Information collected from these types of technologies, and from cookies and Flash cookies, is collectively referred to as "website usage data." If you do not want to receive browser cookies, you may be able to set your browser to reject them. If you wish to disable or delete Flash cookies, you should consult the Help file for your Flash application, and/or visit However, if you turn cookies off (whether browser or Flash cookies), you may not have access to some of our website's features and services. The other technologies that our websites use may not be able to be disabled; if you are concerned about this, you should not use our websites.

Some technologies used on our websites permit our advertising network service providers to serve our advertisements to you as you browse on third party sites. Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

We may also use mobile analytics software to allow us to better understand the functionality of our mobile applications on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.


We may use Personal Information:

·  To process payments from you and to enforce your payment obligations to Natural Armor LLC;
·  To market and/or advertise other Natural Armor products and services to you;
·  To share, with third-party business partners and associates, your name and contact information, for the purpose of marketing and/or advertising         products nd services to you other than those offered by Natural Armor;
·  To protect your account from fraud, unauthorized access or identity theft and to verify your identity in connection with your account;
·  To maintain a record of the purchases you make on our sites;
·  To tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media           assets;
·  To analyze trends and statistics regarding visitors' use of our sites and the purchases visitors make on our sites;
·  To provide you with administrative information regarding your account(s) with us, such as notification of payments or changes to our terms,                 conditions and policies;
·  To respond to your inquiries and fulfill your requests and to provide customer service;
·  To provide you with email updates and announcements concerning our products, services and promotions. If you have registered with us and do       not  want to be contacted in the future by Natural Armor or our advertising partners, please click the on the unsubscribe link located in such email.
·  To allow you to participate on our social networking pages;
·  To enforce our Website Terms of Use and for Natural Armor products and services;
·  To protect our rights, operations and property as well as yours and others; and
·   For other legitimate business purposes, such as developing new products, improving our website, determining usage trends and creating                   marketing campaigns, and as we believe to be necessary or appropriate under applicable law, including to comply with legal process and to               respond to government authorities.


Additionally, to the data uses stated above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping cart you may create on our sites and enable you to retrieve shopping carts. We may also use cookies and other automated means to identify and authenticate visitors.

We may combine the information we collect with publically available information and information we receive from our parent company affiliates or subsidiaries companies, business partners and other third parties. We may use that combined information to enhance and personalize your experience with us, to communicate with you regarding products, services and events that may be of interest to you, for other promotional purposes and for other purposes described herein.


We use a web analytics tool called "Google Analytics" to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so and what other sites they used prior to coming to this site. We have implemented the Demographics Reporting feature that allows us to use cookies to collect information such as the gender of the individual visiting our site and the age of the individual visiting our site. We use the information we receive from Google Analytics to improve the site and other data uses stated herein. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google Analytics' Terms of Use and Google's Privacy Policy restrict Google's ability to use and share information collected by Google Analytics about your visits to this site. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser or click here for currently available Google Analytics opt-outs for the web.


We may share Personal and Payment Information with our affiliates to assist us with any of the purposes set forth above (which, for example, might include disclosures to attorneys, accountants, auditors, credit bureaus, data processors, payment processors, and technical systems consultants) to the extent necessary or appropriate for them to perform their services to us. To that end, we may report information about your account(s) to credit bureaus and/or consumer reporting agencies.

Please note that we will release your Personal or Payment Information if required to do so by law, search warrant, subpoena, court order or other legal process. We may disclose your Personal or Payment Information if we have a good faith belief that such disclosure is reasonably necessary to detect or prevent fraud or to protect the rights, property, health or personal safety of Natural Armor, our employees, our business partners, our customers or the public. We may also disclose your Personal or Payment Information if you or your legal representative authorizes us to do so, or if it is necessary to perform credit checks or collect or report debts owed to us.

Natural Armor reserves the right to transfer any Personal or Payment Information in the event we transfer all or a portion of our business or assets, such as bankruptcy, dissolution, merger or acquisition. If such a transfer should occur, the privacy policy of another company may supplant our Policy. However, we will use commercially reasonable efforts to try to require that the transferee use Personal or Payment Information in a manner that is consistent with our Policy.


Under California Civil Code § 1798.83, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please us at We will respond to you within 30 days of receiving such a request.


As a convenience to our visitors, this website may contain links to a number of websites that we believe may offer useful information or services. The policies and procedures we described here do not apply to those websites. We suggest contacting those websites directly for information on their privacy, security, data collection, and distribution policies.

Additionally, we may provide you with access to functionality that permits you to post content to your social media account(s). Please note that any information that you provide through use of this functionality is governed by the applicable third party social network's privacy policy, and not by this Privacy Policy. We have no control over, and shall not be responsible for, any third party's use of information that you provide through use of this functionality. Please remember that anything you post on a social networking website may be visible to the public.


We have no intention of collecting personal information from children under the age of 13. If we become aware that personal information from a child under 13 has been collected without the verifiable consent of such child's parent or guardian, we will use all reasonable efforts to delete such information from our database.


We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time. For this reason, we encourage you to refer to this Privacy Policy on an ongoing basis. This Privacy Policy is current as of the "Last Revised" date, which appears at the top of this page. We will treat personal information in a manner consistent with the Privacy Policy under which it was collected, unless we have your consent to treat it differently. By using this website following any Privacy Policy change, you freely and specifically give us your consent to collect, use, transfer and disclose your personal information in the manner specified in such then-current Privacy Policy.


If you have any questions regarding this Privacy Policy, please email